Florentino Pérez, the President vendehumos and his "Galactic" team

The dominance and the excess of pride have sunk Real Madrid thanks to Florentino Pérez

More than 500 million € there has spent Real Madrid in signings, Stages, Staff, technical team, marketing, for this period. Florentino Pérez was saying newly released his Presidency in Real Madrid, “there does not import the cost of the signing of a player if this one is profitable …” and this way it incorporated to the most expensive signing of the history of the world soccer, Cristiano Ronaldo, earlier it incorporated Kaká, Benzemá, put Valdano at the head of the sports management and like trainer to Pellegrini, we go … did not curtail resources.

And he did not lack the resources, the Banking came without blinking, the BSCH gave him money to record Cristiano Ronaldo “why it was a big investment and with success guarantees”. As Box Madrid (I suppose that the big friends with Hope Aguirre will serve as something: no?)

The business model of Florentino Pérez has been, to record players mediáticos, big stars, big individualities, to sell million T-shirts and to mount a big circus, an extraordinary spectacle full of glamor, soccer players in briefs with sits-up chocolate tablet and brilliantine in the hair. Ferraris of the host, magazines of the cuore. Soccer players put to preachers, with very believing women who are in charge more than the husbands and above they have twitter. The business model that has mounted is to have two sports newspapers that in addition to happening of milk between them, have a publishing platform of the host mounted, they arrange of two TV for TDT, with tertulianos that compete to any program of “Pink Sauce” that boasts, with SMS with cost of 1,38 € + VAT for delight of the national HOYGAN. And all this prepared with caps, scarves, stickers, little flags and other merchandising that boasts.

Yesterday, Real Madrid fell down eliminated in eighth of end of Champions League opposite to the Olympique of Lyons. In advance it fell down eliminated in the first round of the Cup of the King opposite to the Alcorcón, a Second B, for 4 – 0.

Yesterday the project Florentino Pérez, threw to the garbage 500 million euros. A lot of illusions, promises, qualifications, fronts type “this year we gain the Champions in the sure Bernabeu” they will stay in the negligence, for the 6th year in a row … and the curtain of smoke or the head of Turk will be once again … the trainer Pellegrini.

Of laugh.

Disclaimer: I am culé